I recently got to try out a new talk at IWMW16 in Liverpool on ‘The Google Analytics of Things’: The majority of websites are using Google Analytics for tracking and […]
Tomorrow I’m looking forward to trying out a new talk at IWMW16 in Liverpool on ‘The Google Analytics of Things’. Tune in to the live stream at 2pm BST tomorrow (22nd June 2016) to watch.
The basic concept is that if you are using Google Analytics to track your website usage you can see the volume of traffic from particular sources including Twitter as a referral source. As referral links from Twitter are unique we can identify who originally tweeted the link to your site and measure its impact (number of visits, purchase, etc.).